Privacy Policy

Effective Date: 1^st September, 2024

1. Introduction

At TheirAfter we are committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our services, including our website, mobile applications, and any other platforms operated by TheirAfter (collectively, “Services”). This policy also covers the collection of data through advertising on third-party platforms such as Facebook and Instagram.

By using our Services, you agree to the collection and use of information in accordance with this Privacy Policy.

2. Information We Collect

We may collect and process the following types of information:

2.1. Personal Information

• Subscriber Information: Name, email address, date of birth, postal address, and other contact details.
• Custodian Information: Name, email address, and other details of the chosen custodian who will notify TheirAfter of the subscriber's passing.
• Uploaded Content: Written messages, videos, questionnaires, and other personal content uploaded by the subscriber for distribution after their death.
• Information: Passwords and other authentication details for accessing our Services.

2.2. Usage Information

• Device Information: IP address, browser type, operating system, device type, and unique device identifiers.
• Usage Data: Details of your visits to our website, including traffic data, location data, and other communication data.
• Cookies and Tracking Technologies: We use cookies and similar tracking technologies to collect information about your interactions with our Services.

2.3. Information from Third-Party Platforms

• Advertising Data: Data collected from advertising campaigns on platforms like Facebook and Instagram, including demographic information, interests, and interaction data with our ads.
• Social Media Data: If you interact with our Services through social media platforms, we may collect your social media profile information and other data that you make available to us.

3. How We Use Your Information

We use the information we collect for the following purposes:

• Service Delivery: To provide, maintain, and improve our Services, including the storage and management of uploaded content.
• Communication: To communicate with you regarding your account, our Services, and any updates or changes.
• Personalization: To personalize your experience with our Services, including targeted content and advertising based on your preferences and behavior.
• Legal Compliance: To comply with legal obligations and protect the rights, property, or safety of TheirAfter, our users, or others.
• Marketing: To send promotional communications, where you have opted in to receive them, and to analyze the effectiveness of our advertising campaigns.

4. How We Share Your Information

We may share your information with third parties in the following situations:

• With Custodians: The chosen custodian will receive notification upon the subscriber's passing and will be given access to the content specified by the subscriber.
• Service Providers: We may share information with third-party service providers who assist us in operating our Services, including cloud storage, email communication, and analytics.
• Legal Obligations: We may disclose your information where required by law or to comply with legal processes.
• Business Transfers: In the event of a merger, acquisition, or sale of all or part of our business, your information may be transferred as part of that transaction.

5. International Data Transfers

As a global service provider, your information may be transferred to, and processed in, countries outside of your country of residence. We ensure that such transfers are carried out in compliance with applicable data protection laws and that appropriate safeguards are in place to protect your data.

6. Data Security

We implement appropriate technical and organizational measures to protect your information against unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the internet or method of electronic storage is 100% secure.

7. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy unless a longer retention period is required or permitted by law.

8. Your Rights

Depending on your location, you may have the following rights regarding your personal information:

• Access: The right to access the personal information we hold about you.
• Correction: The right to request correction of inaccurate or incomplete information.
• Deletion: The right to request the deletion of your personal information.
• Objection: The right to object to the processing of your personal information.
• Data Portability: The right to request the transfer of your personal information to another service provider.

To exercise any of these rights, please contact us at Support@TheirAfter.Life

9. Children's Privacy

Our Services are not intended for use by individuals under the age of 18. We do not knowingly collect personal information from children under 18. If we become aware that we have collected such information, we will take steps to delete it.

10. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated “Effective Date.” We encourage you to review this policy periodically to stay informed about how we are protecting your information.

11. Contact Us

If you have any questions or concerns about this Privacy Policy or our data practices, please contact us at:

Address:
Their After Ltd
Basepoint Andover
EAST PORTWAY BUSINESS PARK
SP10 3FG
Email: Support@TheirAfter.life

This Privacy Policy is designed to provide clear and comprehensive information about how TheirAfter handles personal data, with a focus on compliance with global data protection standards, particularly the UK GDPR.